The series
Breakdowns
One company, six questions, sixty seconds. Then a page like this one, where you can check every word of it.
The six questions
Always the same, always in this order: it starts with who made the thing and ends with why it exists.
Who
Who made it.
What
What it actually is, said the way you would say it to a ten-year-old.
How
How it works, plainly, and where the analogy breaks.
When
When it started, and what has changed since.
Where
Where you meet it in your own life.
Why
Why it exists, or why it should matter to you.
The rule behind it
Nothing appears in a reel unless it is in that reel’s fact record first — a claim, a source, the date it was true, and the date it stops being safe to repeat. If a number has no record behind it, it does not get said, however good it would sound.
Every page here publishes that record in full, including the claims that were researched and then cut.
Every breakdown
Three a week once the first is shot.